Daxue Consulting is a market research and strategy consulting firm focusing on the Chinese market. Through our four pillars of market research, marketing strategy, management consulting, and branding, we guide businesses to holistic growth in China and beyond.

With offices in Shanghai, Beijing and Hong Kong (as well as a commercial representation in Singapore, South Korea and France), our team is composed of local and overseas-educated Chinese as well as China-educated foreign project managers. We have worked with 500+ clients to complete 800+ projects. With a team of 30+ full-time project managers and connections all over the country, we cover China entirely in terms of data collection and research.