Company values define and convey its business philosophy. Without it, it is but a hollow entity.
At its core, these are what we stand for:
VISION:
To be the leading innovative F&B group advocating Singapore food culture.
MISSION:
To provide quality food and services at great value in a comfortable and friendly environment.
COPORATE VALUES:
PRIDE - Passion, Respect, Integrity, Diligence, Excellence
BRAND TAGLINE:
Bonding people through food