담당업무

• Lead and develop the PR and Communication function for Korea, grounded on a thorough knowledge of the brand including its distribution, products, operations, and above all its customers. 
• Develop a PR and communication strategy for the brand in Korea, in order to achieve the global and Korea business goals, in collaboration with retail, merchandising and HQ.
• Develop and gain approval for local PR and communication strategies and investment.
• Drive research to track evolving consumer preferences and trends, in both purchasing and lifestyle habits, in order to make strategic decisions on routes to market and consumer communication.

자격요건

학력 : 대졸이상

• Business acumen and understanding of key business KPIs
• Customer-orientated and commercial mindset
• Understanding and proven track record in AD, PR and media, CRM, experience in events
• Experience of media buying
• Action orientated and strong project management skills
• 유관 경력 9년 이상, 비즈니스 영어 필수
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