담당업무

This role is to lead, plan, execute and monitor all marketing strategies/activities to achieve brand and commercial objectives working with the key stakeholders.

- Implement seasonal Marketing initiatives

- Develop local initiatives to address local campaign extensions, strategic/key account initiatives

- Lead and manage the marketing channel functions  including Marketing Communications, PR, Digital, Lifestyle Marketing, Sports Marketing and VMD

- Define and manage the local  marketing calendar

Task 1: Develop and implement marketing strategy to budget according to the Global, APAC GTM process aligned with Sales, Retail and Merchandising to optimize brand equity.

Task 2: Lead and execute consumer communications strategy for all key initiatives according to Global brand narrative and product stories with local relevance by effective use of media, PR, digital, events.

Task 3 Lead the global entertainment marketing presenting Korea and other Asia countries with strategic approach based on communication with global functions

Task 4: Develop and implement commercial marketing by supporting sell in activities at trade shows and drive sell through effectiveness. Manage effective use of trade marketing budget aligned to key accounts and initiatives.

Task 5: Maximize usage of global assets and manage a portfolio of local assets to drive sports credibility and brand desirability.

자격요건

ㆍ학력 : 대졸이상

ㆍ경력 : 경력15년↑

- 15~20 years of experience or marketing in Fashion industry(Lifestyle , Outdoor , Sports, etc… ) or consumer goods industry

- Extensive knowledge on all the marketing functions

- Strong initiatives with hands on work

- Fluent in English / Good communication skills

- Full of energy and has a positive mind

- Ability lead, coach, and develop a team

우대사항

ㆍ영어능통자(원어민수준)

ㆍ엑셀 고급능력 보유자

ㆍ관련 학과 전공자

ㆍ관련 자격증 보유자

ㆍ리더쉽 소유자

ㆍ유관업무 경력자