|
담당업무
● 360?Marketing planning & execution - Conducting jewelry market
research and analyzing customer insights to define the target audience segments
and their preferences. - Establishing clear and
measurable marketing goals aligned with the overall business objectives for
Brands. - Choosing the most appropriate
marketing channels based on the target audience's preferences, behavior, and
media consumption habits. - Creating a consistent and
compelling brand message that resonates with the target audience across
different channels. - Executing marketing campaigns
including exhibitions, events, instore event, trade marketing activities across
selected channels, coordinating activities and ensuring consistent messaging
and branding throughout closely working with brands HQ. - Ensuring that all marketing
channels work together harmoniously, reinforcing each other's impact and
creating a unified customer experience. - Tracking and analyzing the
performance of marketing campaigns and initiatives using relevant metrics and
KPIs. This helps in evaluating the effectiveness of different channels and
making data-driven decisions for optimization. ● Marketing budget
planning & management - Planning the marketing budget
based on the company's marketing goals and strategies. This includes
considering the scope and priorities of marketing activities and distributing
the budget appropriately. - Allocating the marketing
budget to various marketing initiatives and channels. This involves determining
the financial resources required for different marketing campaigns,
projects, events, and other marketing
activities. - Monitoring and tracking the
expenses incurred during marketing activities. This includes keeping records of
expenses, comparing them against the allocated budget, and identifying any
budgetary deviations or overspending. ● CRM project planning
& execution - Yearly campaigns in
coordination with global team calendar for key consumption Periods - Propose CRM KPIs and set
annual targets for retail at different levels - Development of local
initiatives to enhance repeat purchase - Defining client lists and
develop client experience strategy for drive sales and develop the HJ potential
clients - managing CRM system for the
database quality control; define and implement process and action plans in
order to feed, develop and improve database quantity & quality in line with
the brand HQ’s strategy. - Training CRM system to
support and motivate boutique that data continues to be fed into the CRM
자격요건
ㆍ학력 : 대졸이상
ㆍ경력 : 경력8년↑
Degree holder 8 ~ 10 years’ experience in the
area of Marketing, CRM related position with successful track record,
preferably gained from high end luxury (Fashion & Cosmetic) retail industry
Good command of written and
spoken English Pragmatic and result oriented Entrepreneurial mindset, strong
negotiation skills Sophisticated communication
skills to handle different stakeholders to get satisfaction win-win results Excellent people management
skills to effectively deal with personnel at all levels Flexibility and be able to work
under pressure and handle uncertainty Able to monitor the vendors to
follow the process Strong project management
abilities: managing, communication, timelines, define clear objectives and
delivering key insights Good business sense and
strategic thinking and high integrity Excellent leadership, sales
& luxury skills with proven track record Excellent interpersonal skills
우대사항
ㆍ유관업무 경력자
|