담당업무
1. Public Relation - Builds and maintains professional relationships with key media, celebrities, influencers, and stylists - Handle the house ambassador project - Supervises all PR activities, manages sample set and sample loan requests by working with the appointed PR agency - Press seat arrangement and maximize press coverage during Milan fashion show - Report weekly and monthly PR report to HQ - Translate global press release and pitch to target media for press coverage - Liaise with PR agency to maximize celebrity endorsement and press coverage in media 2. Digital Marketing - Manage Kakao planning and contents according to online media plan - Report weekly and monthly Kakao report to HQ - Communicate with APAC and HQ about digital actions including paid social and Kakao - Initiate local influencer activities such as offline events/promotion planning and execution 3. Event / CRM - Plan and organize all kind of events including press and store event (store opening, seasonal store, pop-up) - Review the result and post-activity measurement - Order and manage GWP - Manage the commercial assets for Milan fashion show 4. Planning & Budgeting - Plan and manage marketing budget - Maximize the cost efficiency and ROI - Review and report cost spending within budget per project
자격요건
ㆍ학력 : 대졸이상
ㆍ경력 : 경력5년↑
-Bachelor's degree in the field of communication, international relations, PR & Marketing, preferably -5 years of work experience for PR and advertising in mutination company -Luxury and fashion field 경력 필수 -Fluent in spoken and written Korean and English
우대사항
ㆍ영어능통자(원어민수준)
ㆍ관련 학과 전공자
ㆍ관련 자격증 보유자
ㆍ유관업무 경력자 (5년)
ㆍ외국어 : TOEIC 800점 이상
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