[회사소개]
외국계 유명 주류사
[모집부문]
Boutique Brands Team Leader
[담당업무]
? BUILD THE BRAND STRATEGY
- Develop annual portfolio brand plans in accordance with brand positioning, route-to-consumers, pricing, and range optimization and in line with global strategies
- Analyze market trends and ensure insightful information to support strategic decision
- Monitor and reinforce evolution of brand equity, and qualitative and quantitative brand exposure across key touch points
? DELIVER THE STRATEGY TO THE MARKET
- Plan and execute integrated marketing plans and develop activation tools to achieve short-term and long-term objectives.
- Communicate brand strategies internally, and influence the trade marketing and sales plan of brands in line with the portfolio strategy
- Manage external agencies with clear creative briefs and collaborate with internal stakeholders for key marketing activities
? MANAGE AND DEVELOP BUSINESS
- Brand related activities (brand communications, digital marketing, brand PR, Collaboration, sponsorship, promotion) in line with strategy
- New product launch process with efficient and effective launching plans and excellent execution
- Take direct responsibility for budgetary control
- Manage POSM order process and oversee usage via global and local platforms.
- Monitor and update market trends and competitor activities, malt portfolio performance
- Agree forecasts and shipment plans with the trade marketing and logistics
? GROW PEOPLE AND BRAND
- Train team members and monitor progress to meat goals
- Give coaching and support with directions on team member’s deliverables, R&R, and KPIs
- Act in close collaboration with trade, sales teams, business partners.
[자격요건]
? Bachelor’s Degree and Equivalent
? At least 10 years of experience in marketing experiences
? Team management experience
? Similar or related industry preferred (Liquor and FMCG industries)
? Strong brand management experience
? Convivial attitude with entrepreneurial mindset
? Fluent Korean and English
? High sense of ethics
*근무지
서울|서울
*직급
[부장급][차장급]
[제출서류]
국문& 영문 상세이력서(MS-Word)
[제출처]
담당자명 양동국 수석컨설턴트
전화번호 02-6281-5012
www.nterway.com
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㈜엔터웨이파트너스는 주민등록번호 수집 금지 법령과 공정화에 관한 법률에 의거하여, 다음과 같은 정보를 수집하지 않습니다.
1. 구직자 본인의 생년월일을 제외한 주민등록번호
2. 구직자 본인의 용모,키,체중 등의 신체적 조건 / 출신지역,혼인여부,재산 / 직계 존비속 및 형제자매의 학력,직업,재산