1.      Marketing planning and execution 

?        Develop and execute comprehensive marketing and communication plans to support product

launches, campaigns, and ongoing brand initiatives ensuring consistency with brand positioning

and equity.

?        Stay abreast of emerging trends, technologies, consumer needs and best practices in the

cosmetics industry , integrating new insights into marketing and communication strategies to

drive innovation and competitive advantage.

?        Take ownership of marketing plans and activities including new product launches and product

renewal, create the right message, promotion, merchandising guidelines, on/offline campaigns,

and product/price management plan for success in the Korea market.

?        Manage the PR and Communications pillar and lead local adaptation and creation of compelling

marketing contents and assets including digital campaigns, social media contents, influencer

partnership and activations.

?        Collaborate with cross functional stakeholders to ensure seamless integration of marketing

activities.

?        Understand key business drivers per channel mix and implement strategy accordingly.

?        Communicate and align with HQ and region

2.       P&L Management with strong commercial skill

?        Manage the brand’s marketing/ A&P budget effectively, allocating resources to maximize ROI

and achieve business objectives.

?        Accurate forecast planning through data analysis and collaboration with stakeholders. Oversee

and monitor financial implications of forecasts.

?        Monitor and analyze the performance and productivities of marketing campaigns, using data

driven insights to optimize strategies for the efficiency.

3.       Develop talents and capabilities

?        Provides leadership, guidance, and management to the Marketing and Consumer Engagement

team, fostering a collaborative and high-performance culture.

?        Clearly sets performance objectives and communicates priorities and required results.

?        Provides coaching, constructive feedback, development opportunities, and recognition to the

team.

?        Works with Human Resource to ensure appropriate staffing and resource allocation, and to

establish performance management and development initiatives.

Qualifications:

1.       Education :  Bachelor’s Degree and equivalent

2.       Experience :

?        At least 10 years of marketing and relevant experiences

?        Strong understanding of the consumer journey and omni channel experience.

?        Experience in leading and developing a team.

3.       Competencies

?        Strong Marketing and consumer insight

?        Excellent communication skills with strong influential capabilities

?        Strong analytical skills with an ability to interpret financial data, analyze trends, and make

strategic recommendations for financial optimization.

?        Strong leadership skill in leading, motivating and developing the teams.